Hudson

[pic] 8898 Hollywood Blvd Los Angeles, CA 90028 323-465-1982 March 11, 2008 RE: Essex “ motherfucker Daniels roast Peanuts” Essex is designed as a “Modern Pub”. The waterspout beverage component provideing focus on upscale draft beers and American staple liquors. We feel jacks Daniels is an American staple. Essex has hired as executive chef, Chris Ennis former executive chef at One Sunset and Charlie Palmer, who is incorporating into the plug-in a concept for a truffle roaster, which will interest the room with a prompt inviting aroma. The pattern calls for jacks Daniels in conjunction with other items to defecate this aroma. The roasted peanuts are to be offered as an up-sell to every circuit plank in conjunction with the initial beverage order. Essex will anticipate support from Brown Foreman & whoreson Daniels in the get-go and initial purchase of the Peanut Roaster. Essex can offer in exchange for thi s support the incorporation of the name “Jack Daniels” into the scorecard item. We would envision the item being listed as “Jack Daniels groom Peanuts”. The server up-sell would follow the initial beverage order as follows: “Can I offer you folks some of our Jack Daniels Roasted Peanuts?

” • The peanuts will besides be listed on the menu as “Jack Daniels Roasted Peanuts” • Peanuts will be served to guests in a “brown lunch cup of tea”. Essex will commit to carry the entire line of Jack Daniels distilled sprits. • Option of makeing the actual peanut ! roaster is also an pickaxe Essex will display the roaster in the room allowing its aroma to execute the space and effect the overall guest experience. Essex is also get up to offer home runing on the “brown lunch consent” for the Jack Daniels product. We feel this item will be sort of unique in the Hollywood market and offer the dowery for Jack Daniels to gain quite a bit of brand exposure. Essex would require...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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