COMPOSITION AND THE PRINCIPLES OF DESIGN Essay -- Design and Technolog

COMPOSITION AND THE PRINCIPLES OF DESIGNYou will apply principles of anatomy and visual organisation to your figures using a combination of balance, scale, unity and proportion, rhythm, residual and positive and negative space. By utilising theelements of line, t integrity, texture, shape, and accent, you will achievevisual consonance in your com go under and layout. As you develop aworking knowledge of the properties of colour, you will applyappropriate colour schemes that reflect the emotions of variousconsumer markets.PRINCIPLES==========Balance-an equalize distri stillion of cant. When a design is balanced wetend to feel that it holds together, researchs incorporate and feelsharmonious. Understanding balance involves the study of several visualfactors-weight, position and arrangement. metric weight unit can be defined ascreating the illusion of physical weight on a page and can appearheavy or light.Focal orientate and visual hierarchy- what do you look at rootage when youlook at a design? You probably look at the point of emphasis, the central point (part of the design which most stands out). A focal pointis chosen by the designer to attract the viewer to look at importantpoints within the design. A main focal point can be established alongwith supporting secondary focal points, called accents which are notso strongly emphasised. How can you create emphasis? Make it brighter, do work it larger, make it go in different direction, position itdifferently, arrange all the elements to lead to it, isolate it,reverse it, make it a different colour, make it a different shape thanother elements, make it clear and the other elements hazy.Rhythm-In music most people think of rhythm as the beat a sense ofmovement from one harmonize to another, a flow. In design, you can alsothink of rhythm as the beat, but a beat established by visual elements such as shape, line, colour, texture, than by sound. Rhythm is apattern that is created by repetition elements and creating a sense ofmovement from one element to another. When you draw every bit spacedvertical lines on a page you establish a steady rhythm.Movement-Elements should be arranged so that the viewers eye flowsfrom one element to another through the design. Movement and rhythmoften go together.Unity-relies on a basic knowledge of the formal elements(line, tone,shape, space, textur... ...ucting the underlying social organisation of a piece is abit more complicated but essential for most designs. Most balanceddesigns (and even unbalanced ones) verify on a storage-battery gridiron. This invisiblestructure (visible while working in your page layout program) helpsensure that you place all the elements in the right jam toachieve balance as well as to help with tenaciousness and consistency ofdesign. Grids can be simple or complex depending on the needs of thedesign and the designer. Sometimes the use of a grid is obvious. beneathThis round-shoulderedly balanced design uses a sim ple three mainstay grid toensure that each text column is the aforesaid(prenominal) width and that it is balancedby the nearly empty column on the left. The grid also dictates themargins and ensures that the page number and header appear in the sameplace on each page.An example of a design with asymmetrical balance and the use of 3-column gridA 5x5 grid keeps this design in line. The grid is obvious along thebottom (each square equals one grid square in this layout) but it isinvisibly keeping all those haphazard letters in order in the middle.An example of a design with all over balance with underlying 5x5 grid